Fraserway RV LP

A Canadian RV Dealer Group with divisons in B2B Parts Wholesale, RV Manufacturing, Retail Dealerships and RV Rentals

Digital Marketing Specialist, Full-Time

Job Summary

• Providing a cohesive digital experience and strategy on all digital channels and platforms including emails, social media channels, digital advertising and more.

• Served as a technical interface and project manager for the marketing department.

• Served as co-lead for the Digital Experience Committee, facilitating centralized digital discussions, contributing expertise in ux design, digital marketing, and web development.

Achievements

• Prevented a business critical failure by investigation, updating the deprecated PHP server and implementing a new replacement Astra WordPress theme, ensuring continued functionality and performance.

• Provided UX and development guidance via Jira tickets as Product Owner/Manager for Salesforce Commerce Cloud Website.

• Managed an external UX audit project, facilitating vendor collaboration, overcoming barriers, and coordinating recruitment email distribution, resulting in a successful completion under budget and providing actionable insights prioritized by effort and importance.

• Addressed email delivery issues by implementing email authentication measures (SPF, DKIM, DMARC) for IT, resulting in a 20% increase in email open rates.

• Initiated and enabled automated QR code price sheets through a data export via commerce cloud, which saved hundred of hours of operational labour.

• Employed service design methodologies to help the business visualize customer journey maps and develop a service blueprint.

• Successfully project managed the deployment of digital signage across all retail locations by coordinating with IT to ensure equipment availability and remotely setting up each display with their respective content, This resulted in the establishment of a new in-store touchpoint and experience for customers and an additional advertising channel for the business.

• Provided custom data reports for Senior Leadership and General Managers using Looker Studio.

• Initiated and produced a comprehensive training video series on the Ultipro learning platform, including developing the lesson plan, defining learning outcomes, scripting, and producing the entire series independently.

• Contributed to the development of a new sales microsite and the creation of innovative features, including schema tags, product quiz and alternative user interface, not presently available on the main website

• Initiated coversations around introducing Wi-Fi capture portal as a new channel for customers to interact with.

Digital Product Designer, Full-Time

Achievements

• Produced General Manager textbook and workbook for HR.

• Managed digital advertising initiatives in Google Ads & Meta Ads

• Help trained all designers and marketing coordinators.

• Set up all catalogues and pages during Salesforce Commerce Cloud website.

• Offered in-house UX and front-end development expertise User Acceptance Testing and reported Commerce Cloudbugs on JIRA.

• Produced videos that gained over 100,000 video plays for Sales & Rentals department.

• Project managed a 3-Day photo and video production shoot.

• Rebranded Country RV and Roadmaster RV to Fraserway RV Kelowna & Leduc.

• Mobile responsive emails with MJML and Litmus.

• Assisted content migration from Sitefinity to Drupal.

• Initiated and developed the company's only Brand Guidelines.

• Removed manual lottery check for customers by developing a query application using C# for Open House.

• Help steer the company's tech stack as an active member of the digital transformation committee.

• Introduced and set up all the event tracking codes for KPIs using Google Tag Manager.

• Unified all the sales and service forms, including sales contracts and quotes.

• Developed an easy to deploy tradeshow kit for trade show staff.

Web & Graphic Designer, Full-Time

Achievements

• Rebranded Travelhome RV that led to highest revenue year of all time.

• Removed operational slow down caused by phone calls and enabled online catalogues for B2B Division.

• Increase marketing's operational efficiency by developing design templates.

• Rebranded Roadmaster RV to Fraserway RV Leduc.

• Resolved broken emails and enabled mobile responsive and Outlook-friendly emails with MJML and Litmus

Contract Digital Consultant, Contract

Achievements

• Resolved slow response time from an agency by developing 2 RV Show website internal.

• Enabled retail staff to produce their own branded signs through a fillable template.

• Developed automated merging process for large signs at RV Shows.

Services Provided: Web Development, Web Migration, Graphic Production Design, Digital Advertising, Digital Ad Management, Market Reports, Digital Signage, SEO Consultation, UX Consultation

Software Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Audition, Adobe Premiere, Adobe After Effects, Figma, Sketch, Miro, Visual Studio Code, WordPress, WooCommerce, Salesforce Commerce Cloud, Sitefinity, Drupal Acquia, MJML, Yodeck, Google Ads, HotJar, Google Analytics 4, Looker Studio, Supermetrics, Litmus, Notion, Wrike, Basecamp, JIRA, DrawIO, Google Tag Manager, Meta Ads

Oddball Workshop

A local manufacturer producing sublimated performance apparel and custom teamwear.

Digital Marketer, Freelance

Achievements

• Enabled analytics for the business on Shopify

• Provided Google Ad management services

Services Provided: Google Ads, Marketing Reports, Google Analytics

Software Used: Looker Studio, Google Ads, Google Tag Manager

GSH Development Ltd.

A local company providing home construction services for residential properties.

Graphic Designer, Freelance

Achievements

• Provided a visual identity pack which included business cards, logos and stationary

Services Provided: Visual Identity

Software Used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop

TEDxKids@BC Conference

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

Web Developer, Volunteer

Achievements

Services Provided: Web Development

Software Used: WordPress

Bar Perry Photography

A local photographer focused on concert events

Digital Consultant, Contract

Achievements

• Designed a visual identity package which included a logo and business cards

Services Provided: Logo Design

Software Used: Adobe Illustrator

Dr.Perel-Panar

A local company providing home construction services for residential properties.

Graphic Designer, Freelance

Achievements

A Star Society

A non-profit society focused on providing dance education for kids in need.

Digital Consultant, Contract

Achievements

• Organized & designed an investor package which resulted in $2,500 grant Scotiabank

• Revised grant application, which resulted in grant money for the non-profit

• Produced videos that brought 60,000 views to the channel

• Episodes were featured on Vancity Buzz, now Daily Hive.

Services Provided: DVD Production, Video Production, Graphic Design, Web Development, Content Strategy, Social Media Management, Booklet Design

Software Used: Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe InDesign, WordPress, Adobe Photoshop

Hype Life Films

A video production company providing commercial video services

Videographer, Freelance

Achievements

• Assisted in producing a music video that gained 100,000 views and placed 2nd on Ryan Seacreat Cover Contest

• Event videographer for Wong Fu productions x Yuri LIVE at UBC

Services Provided: Video Production, Commercial Production, Music Video Production

Software Used: Adobe Premiere, Adobe After Effects

Burnaby North Secondary

Graduated with honours.

High School Diploma